Regatta Universal Exports

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Online Digital Marketing Manager

5 – 10 yrs

Job Description

Role 1 : Online/Digital Marketing

      • Manage both on-page SEO and off-page SEO for the company
      • Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms.
      • Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
      • Stay up-to-date with the latest trends and changes with SEO and major search engines.
      • Manage the strategy and setup of all paid campaigns.
      • Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketinganalytics reports.
      • Research and test partnerships with new vendors to expand our reach and/or lower our cost-per-acquisition.
      • Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
      • Craft landing pages and lead generation forms for our content to distribute through relevant paid programs.
      • Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.

JD2 -Social Media Skills (SMS / SMM)

    • Build and manage the companys social media profiles and presence, including Facebook, Twitter, Pinterest, and additional channels that may be deemed relevant.
    • Create shareable content appropriate for specific networks to spread both our brand and our content.
    • Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.
    • Run regular social promotions and campaigns and track their success (e.g. Twitter chats, LinkedIn discussions, etc.).
    • Work alongside other marketers and content marketers to help distribute content that educates and entertains our audience and supports marketing goals.
    • Drive consistent, relevant traffic and leads from our social network presence.
    • Explore new ways to engage and identify new social networks to reach our target buyers.
    • Track, measure, and analyze all initiatives to report on social media ROI.
    • Manage various email/SMS campaigns, including the template designs, calls-to-action, and content used in our email sends.
    • Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
    • Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.
    • Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email
    • Developing and maintain dynamic, responsive websites across all platforms and browsers
    • Experience in web and graphics designing
    • Strong working knowledge of WordPress custom development with good logical and coding skills.
    • Experience in catalog Design, Newsletter design, landing page, email template design etc.
    • Working knowledge of ec2 sever, hosting management & security
    • Working knowledge of SVN, CDN
    • Staying updated on the latest trends in web technology and design
    • Design and implement new features, enhancements, and content of existing websites
    • Analyzing the requirements of a project
    • Ensure designing and coding quality meets industry standards

Salary: best in industry

Industry:Export / Import

Functional Area:Marketing , Advertising , MR , PR , Media Planning

Role Category:Online/Digital Marketing

Role:Social Media Marketing Manager


Google Analytics
digital marketing manager
online marketing manager

Desired Candidate Profile


UG: Any Graduate – Any Specialization, Graduation Not Required

PG:Any Postgraduate, Post Graduation Not Required

Doctorate:Any Doctorate – Any Specialization, Doctorate Not Required

Please refer to the Job description above

Company Profile:

Regatta Universal Exports


Recruiter Name:Mr. Sandeep

Contact Company:Regatta Universal Exports

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